You can try all you can to manipulate Google to rank your page higher using what you think are cornerstone SEO techniques, but without great content, success will be fleeting. As you try to optimize your site, Google in turn is also optimizing its searches to display the best content it can find. Cutting corners can only take you so far, only those who have invested in great content will endure. Others will eventually crumble under Google’s pursuing efforts to cement relevant and trusted sites with great content.
Well then, let’s get ready to set our brains to overdrive as we give you 10 tips for great website content.
- First, the important stuff
Define yourself unequivocally. Be absolutely clear about your brand and the services and products you offer. Above all, this is what should be written fantastically well. A well written profile is what sets your credibility. If you arent serious about who you are, even if your market finds you on the web, theyll just move on someplace else. Youre not the only one out there, so dont waste traffic. Make sure that when you catch potential visitors in your site, you tell them youre the real thing.
- Dynamic content that is organized
Its good if youve got a lot of stuff coming into your archives, but dont forget to keep them organized. Your website should be arranged per category, or sub category and so on. This makes it easier for site visitors to navigate your website so they find what they need asap.
- On-site visual aid
Google loves well-written information with great visual aid. Having photos, videos and other visual aid on-site not only attracts readers, it attracts Google as well. Plus, its a well-known fact that too much text actually scares people, literally!
- Strengthen your local marketing efforts
Most people want to buy from places they can also physically check out. Wherever you are, make yourself locally accessible as well. Make sure youve got complete information in the Contact Us page. For starters, you can contribute to Google Maps by giving Street Views of your local shop. You contribute to Google and you make it easier for people as well two birds in one stone.
- Be snoopy about the details
Not Snoopy the cartoon, I mean snoop around even the tiniest detail. Spelling and grammar, yeah you think its lame but it puts an educated buyer off when they stumble upon some misspelled words. It gives an unprofessional tone. Dont ignore these little thinks, its actually a lot.
- Hot off the presses content
You can only achieve to give such content if you are in tune with the very heartbeat of the industry that you’re in. If you were in a photography business, you should at least report on the latest advances in cameras. If there’s new information available, you have to grab it and lend your voice as well. Track in advance what the photography buffs are into – whether it’s mirrorless cameras, SLT cameras – tell them what they need to know and what they want to know. Tell them while the news is still smokin’ hot.
- Draw them in hook, line and sinker
It takes time to master the art of creating catchy headlines, but Google goes for it and most importantly the people do. This is a traditional marketing technique that still firmly stands true in online marketing. No one reads the content if on the first impression – the headline – they are already disinterested. Getting people to read content is a tricky thing, you have to lure them in and make sure they follow the bait. Throw in a little patience, a lot of hard work and you will surely catch Google and googlers hook, line and sinker.
- Blogging is not a thing of the past
Blogging has a special place in Google’s heart. Google is always hunting for new content, and by experience it knows where to look – blogs. Blogging is all about giving new information on a regular basis, the ‘hot of the press’ stuff we were just talking about. It’s this sense of dynamism that entices Google to return results from blogs. But, a caveat if you will, you must find a balance between regularly updating your blogs and making sure your posts are of value. Quantity has never trumped quality, keep that in mind.
- Linkable content
In Google’s eyes, high-quality content is measured in the value of links. Relevant links. Quality content will attract people to share these content via retweets, shares, likes, +1′s, hence prompting Google to rank your page higher. Take note of the order: quality content, people, Google. The philosophy is this, “write for people not for Google”.
- Google in Google
Google priotises search results that are within the Google network. For example, Google maps. So don’t forget to input your business address in Google maps. Youtube is another Google byproduct, so create links to videos. Google prioritises sites that operate on multiple platforms (photos, videos, blogs), Google perceives them to be credible sites. It’s a kind of online nepotism.
Its worthy to echo once again the sentiment of many: write for people, not for search engines. Let that be the subconscious drive of all your content Hunger Games. Come the next Google update, you know youve built a strong fort that can withstand it.
Brandon Leibowitz is the founder of SEO Optimizers and Your Internet Marketers online search engine consulting companies. Contact us for a free quote at Brandon@seoptimizers.com